F

Recommended Products

UpRight Movement Activewear

URMFURMBURMBFURMD

Women’s and Men’s Organic T-Shirts Black, Chest Pocket and Banner Front, with FEEL BETTER. MOVE BETTER. PERFORM BETTER, and UpRight Movement Defined back logos. Also in Women’s Tanks, and Women’s and Men’s Hoodies.

Shop

Beautiful Practice

Beautiful Practice

Beautiful Practice:

A Whole-Life Approach to Health, Performance
and the Human Predicament

By Frank Forencich

As we all know, today’s world presents us with an unprecedented set of perplexing challenges: habitat destruction, lifestyle disease, crushing stress, fragmented attention, anxiety and social conflict. Our bodies are suffering, our minds are confused and our spirits are in turmoil. We need knowledge and understanding, but we also need experience, participation and engagement. In other words, we need a practice. Beautiful Practice is a multi-disciplinary guide to the art of living skillfully and mindfully in the modern world. This book will lead you through a progressive series of lessons, each designed to reveal one crucial aspect of living our beautiful adventure. Use these lessons to develop a personal practice, refine an existing program or create a new practice from scratch. This book is for trainers, coaches, classroom teachers, yoga teachers, martial artists, professionals, managers and parents; the ideas in this book will enhance your efforts in any discipline. So please join in. Sweep the dojo, empty your cup, bow to the mat and let’s begin.

Shop

Polar FT7 Heart Rate Monitor

EnergyPointer feature lets you know if your training is fitness improvement or fat burning.

Advanced features include:

  • Polar OwnCal counts and displays calorie expenditure.
  • Keeps track of training sessions, total training hours, total time of in-zone training and total calories burned.
  • HeartTouch function enables button free operation of certain main functions.
  • Waterproof up to 30 meters
Shop

Polar H7 Bluetooth Smart Heartrate Sensor

A Bluetooth smart heart rate sensor.

  • Connect with your fitness app or training device and get a real-time, accurate heart rate while you train
  • Compatible with dozens of leading fitness apps, including Polar Beat
  • Use with a number of Polar products and compatible gym equipment
Shop

HRV4Training (Heart Rate Variability)

HRV4Training (Heart Rate Variability)

Maximize your performance and health with Heart Rate Variability. – Now you can also share your HRV automatically with your Coach!

Join Team UpRight Movement for expert remote training readiness coaching!

The Power of HRV4Training Coach

HRV4Training Coach system is designed to make it easy for coaches and group leaders to optimize the health and performance of their group with ease.

  • Individualize exercise recommendations efficiently
  • Target especially Stressed individuals for better recovery tactics
  • See how activities affect each Member on a daily basis
  • A Force Multiplier!

Joining a Team

After downloading the HRV4Training app your coach will send you an email request, which can be found in your apps Settings / Data sharing settings for HRV4Training Coach. The Team name is: UpRight Movement.

HRV4Training Coach uses advanced Heart Rate Variability algorithms and individualized trending to help you optimize your goals, prevent overtraining and improve performance. HRV4Training does not require a heart rate monitor, since it is the only app that can accurately assess your HRV using the phone’s camera.

HRV4Training is also the first app that goes beyond simple measurements and provides insights on:

  • Acute or day to day HRV changes in response to training
  • Long term multi-parameter trends to look at the big picture
  • Correlations between physiological measurements and annotations. All data is processed inside the app in order to provide you with actionable interpretations that can help optimizing your training plan and performance.

Find out if your Sympathetic (Performance) Nervous System is depleting you
or if your Parasympathetic (Recovery) System is strong enough
to reach your goals.

Main Features

  • HRV-based advice to help you adjust your trainings based on objective measures of recovery.
  • Advanced analysis of acute HRV changes to analyze the impact of training load on your physiology and recovery.
  • Multi-parameter long-term trends to better understand the big picture.
  • Tag everything (sleep, trainings, stress, travel, diet, alcohol intake, injuries, etc.)
  • Custom correlations of physiological data and your tags
  • Configurable measurement (single or orthostatic, duration between 1, 3 or 5 minutes, paced breathing between 6 and 10 breaths per minute).
  • Extracts, stores and lets you export the following heart rate variability features: heart rate, AVNN, SDNN, rMSSD, pNN50, LF (0.04-0.15 Hz) and HF (0.15-0.40 Hz).
  • Population summaries and comparisons to put your data into perspective.

Take control of your Stress and recovery today with UpRight Movement and HRV4Training Coach.

*Note: Works with Bluetooth 4.0 Smart compatible heart rate monitor or simply your finger using the phone camera.

Shop

Human Performance

Track and trend your readiness to train.

Human Performance allows you to track your performance and recovery, and then see overall or individual trends. Each of the tests can be enabled or disabled depending on individual requirements. The available tests are:

– CNS Tap Test of the left and right hand
– Reaction time test
– Record resting heart rate
– Record weight
– Record sleep in the last 24 hours

Multiple samples can be taken per day. Results can be graphed to show data and trends, exported via email and managed on the device.

CNS Tap Test is used to measure the status of the central nervous system (CNS), and is one of the most commonly used tests in neuropsychology, because of its simplicity and reliability, and because it generates relevant data about fine motor control, which is based on motor speed as well as kinesthetic and visual-motor ability.

The reaction test is measured as the time taken to react to visual stimuli. The test is repeated 5 times, with the median value is recorded.

Click here for a video of Human Performance in use.

Shop

Uvex Blue Blocking Glasses

Uvex Skyper Blue Light Blocking Computer Glasses feature an orange lens with Spectrum Control Technology (SCT) to absorb 98%+ of your computer’s blue light. Why block blue light? It inhibits sleep promoting hormone melatonin. These also help improve your focus, reduce eye fatique, and helps inhibit vision problems like cataracts and age-related macular degeneration.

Shop

Gamma Ray Glasses

Protect your eyes at a fraction of the cost with Gamma Ray’s anti-blue light computer glasses – now with magnification options! Crafted with remarkably lightweight, flexible TR90 memory nylon frames, our computer readers are comfortable for hours of use; whether it is working on your office computer, browsing on your tablet, playing video games, or watching your favorite TV shows at home. Reduce digital eyestrain so you can enjoy your favorite viewing activities for longer, while still taking care of your vision health. Choose from variety of styles, including our line of vintage-style frames that will transport you back to a classic era, while providing you with the protective eye technology of today. Look good and see better!

Shop

PZIZZ

image

Meet pzizz, the worlds’ most advanced sleep and power nap system, now available as a revolutionary app for iOS and Android.

Relax, Sleep, Re-Energize… 5 Steps to a New You!

 

  • Select Sleep or Power Nap, and choose how long you want it to play
  • Plug in your headphones
  • Put your phone in Airplane mode so you won’t be disturbed!
  • Tap Start
  • Lie back, close your eyes – and simply relax, as you listen to the unique soundtrack pzizz has generated for you

 

The benefits of power napping and proper sleep are well documented. Here are just a few:

Shop

Stress Management Tool

Stressed Out Stress TestStressed Out Relaxation Exercise

Stressed Out

By Marco Altini

Great tool to help monitor the state of your, Autonomic Nervous System in order to see your level of recovery and readiness for strenuous exercise.

Stressed Out can quantify your psychological stress level and help you understanding how different events impact your physiology and wellbeing (includes hrv-based stress assessment, heart rate, activity tracking, location tracking, noise level, mood tracking, stress tests, relaxation exercises, etc.).

By reliably measuring your Heart Rate Variability using the phone’s camera, Stressed Out can estimate autonomic control of the heart, and in particular parasympathetic control.

Analysis of autonomic regulation and sympathetic/parasympathetic activity can then be used to assess stress level under different contexts.

Stressed Out adapts to your HRV profile, and gets better and better over time.

Main features:
– Stress assessment (HRV-based)
– Relaxation exercise (quantifies the respiratory sinus arrhythmia component and helps you getting in synch with your autonomic nervous system, improving wellbeing)
– Stress Journal
– activity tracking before the test (iphone 5S only)
– location tracking, to analyze which places stress you out the most
– noise level
– mood tracking
– Data export

More info on the techniques used to extract accurately HRV using the phone’s camera can be found here:

The app requires at least an iphone 4S.

Shop

HeartRate+ Coherence PRO

HeartRate+ Coherence PROHearRate+ Coherence PRO

HeartRate+ Coherence PRO

By SoftArea srl

Great tool to help monitor the state of your, Autonomic Nervous System in order to see your level of recovery and readiness for strenuous exercise.

Monitor your Heart Rate and improve your Cardiorespiratory Coherence with the Breathing Guide. Why is this important to you?

REDUCE STRESS, IMPROVE PERFORMANCES, BE PREPARED FOR ACTION

Slow breathing exercises, performed with a breathing cycle of 10s (cardiorespiratory resonance frequency), have been shown to help reduce stress, improve performances and make you feel more relaxed and ready for action. But how do you know you are actually doing your breathing exercise well?

ARE YOU DOING WELL?

HeartRate+ Coherence PRO is the first application which includes a breathing guide and measure how well you are doing the breathing exercise via monitoring your heart rate variability (HRV) and showing the level of cardiorespiratory coherence that you have reached.

HeartRate+ Coherence PRO detects the heart rate via Bluetooth external devices and the device’s camera.

MAIN FEATURES

HeartRate+ Coherence PRO is the first application to accomplish all the following tasks:

– Bluetooth enabled
– Cardiorespiratory Coherence Monitor
– Real Time Heart Rate Variability (HRV) Monitor
– Breathing Guide
– History of exercises
– Sharing on Twitter, Facebook and email
– Customizable Breathing Pattern

Shop

Thera-Band Pro Series SCP Stability Ball

Thera-Band Pro Series SCP Stability Ball

Features include:

  • Slow Deflate Advantage™
  • Superior comfort without excessive softness
  • Includes two plugs, an inflation adapter, and a measuring tape to help insure proper inflation
  • Includes Thera-Band® Exercise Ball Guide Poster detailing 24 exercises
  • Available in 4 sizes for a custom fit
Shop

Thera-Band Stability Trainer

Thera-Band Stability Trainer

Thera-Band® Stability Trainers are oval-shaped, color-coded pads, that provide a progressive system of balance training.

  • Thera-Band® Stability Trainers are oval-shaped, color-coded pads, supplied in three densities to provide a progressive system of balance training. Thera-Band Stability Trainer is used in exercise programs to improve motor skills and balance, particularly among the elderly, and for knee, back and ankle rehab.
  • The green (firm) and blue (soft) Thera-Band Stability Trainers are closed cell foam pads with an anti-slip ridged surface and oval foot fitting shape. The foam pads are effective for balance training in older adults, rehabilitation of lower extremities, and for sports performance enhancement.
  • The black (extra soft) Thera-Band Stability Trainer is the latest balance training product to expand the Thera-Band® progressive balance training system. Filled with air, this Stability Trainer provides advanced challenge compared to the green and blue Stability Trainers.
  • Coupled with the firm (green) and soft (blue) foam stability trainers, Thera-Band balance products now offer an integrated, progressive system of instability and challenge, similar to other Thera-Band products in color progression and activity levels.
Shop

UpRight Movement Activewear

URMILSTURMILApex

This Digital Camo T-Shirt is constructed of 100% sublimated polyester moisture management/antimicrobial performance fabric. It features the “Badger Sport Shoulder” for maximum movement, a self-fabric collar, double-needle hem for strength and durability. Chest Pocket and Front Panel UpRight Movement Logos.

Shop

LEGACY

LEGACY

LEGACY:

What the All Blacks Can Teach Us About the Business of Life

By John Kerr

The All Blacks are the world’s most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we – as individuals, companies and teams – learn from them?

A values-based, purpose driven culture is a foundation of the All Blacks’ approach and sustained success… In fact, in answer to the question, “What is the All Blacks’ competitive advantage?” key is the ability to manage their culture and central narrative by attaching the players” personal meanings to a higher purpose. It is the identity of the of the team that matters – not so much what the All Blacks do, but who they are, what they stand for, and why they exist.”

Revealing the winning secrets of the All Blacks, LEGACY tackles a number of fundamental issues facing leaders in all fields: How do you create a high performance culture? How do you maintain world-class standards, day after day, week after week, year after year? How do you handle pressure? What is the secret of sustained success? How do you deal with the pressure? And what do you leave behind you after you’re gone? What’s your legacy?

The 15 Lessons in LEGACY are:

  1. Sweep the Sheds: Never be too big to do the small things that need to be done
  2. Go for the Gap: When you’re on top of your game, change your game
  3. Play with Purpose: Ask “Why?”
  4. Pass the Ball: Leaders create leaders
  5. Create a Learning Environment: Leaders are teachers
  6. No Dickheads: Follow the spearhead
  7. Embrace Expectations: Aim for the highest cloud
  8. Train to Win: Practice under pressure
  9. Keep a Blue Head: Control your attention
  10. Know Thyself: Keep it real
  11. Sacrifice: Find something you would die for and give your life to it
  12. Invent a Language: Sing your world into existence
  13. Ritualize to Actualize: Create a culture
  14. Be a Good Ancestor: Plant trees you’ll never see
  15. Write Your Legacy: This is your time

In LEGACY, best-selling author James Kerr goes deep into the heart of the world’s most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and the business of life.

Shop

Grid STK

Grid STK

A hand-held roller designed to relieve the body’s common aches and pains.

 

  • Patent-pending 3-D surface helps channel blood and oxygen directly to the tissue
  • AcuGRIP handles target relief that mimics the pressure of a therapist’s thumb
  • Muilt-function design for use while seated or standingGrid STK-X- is an extra-firm version of the original Grid STK
Shop

Tiger Tail Massager

Tiger Tail Massager

The Tiger Tail Rolling Muscle Massager helps relieve sore, tight, cramping, fatigued and stiff muscles.

Description
The Tiger Tail Rolling Muscle Massager helps relieve sore, tight, cramping, fatigued and stiff muscles by helping restore muscular balance.

Benefits/Uses

  • Helps relieve sore, tight, cramping, fatigued and stiff muscles by helping restore muscular balance. Great for the neck, shoulders, arms, upper back, lower back, buttocks, thighs, hamstrings, quads, calves, shins, feet and more!
  • General Tips for Use: Designed for use on skin or one layer of clothing. Relax muscles as you roll. Roll your muscles as deep as you feel comfortable, remembering that you don’t have to hurting your muscles to help your muscles. The Tiger Tail is most effective when used throughout the course of activity: before, during and after. Muscle soreness may occur when the Tiger Tail is used excessively.
Shop

Tiger Ball and Knot Buster

The Tiger Ball Massage-on-a-Rope and the Knotty Tiger Knot Buster are portable, economical, easy to use, and great for trigger point therapy!

Tiger Ball Massage-on-a-Rope
The Tiger Ball Massage-on-a-Rope is perfect for knots, trigger points and sore muscles in the back, shoulders, piriformis, legs, and other areas where deep pressure is desired. The rope keeps the ball from running away – just put it over your shoulder and lean back. The density of the ball is great for trigger point release. It won’t compress down with your body weight, but it’s got just enough give so that it’s comfortable and muscle friendly to use.

Knotty Tiger Knot Buster
The Knotty Tiger Knot Buster is a simple, self-massage tool that relieves muscle knots, aches, cramping, spasms and stiffness. The Knot Buster is great for the neck, shoulders, arms, back and other parts that need spot-specific help.

Just like the Tiger Tail Massager, the Knotty Tiger helps increase performance, prevent injury and speed recovery. The Knotty Tiger helps increase circulation, reduce tension, work out trigger points, warm-up muscles pre-workout, and helps with faster recovery times when used post-workout.

Shop

Fitball Therapy Balls

Round shape of balls allows for targeted myofascial release.

Description

FitBALL Body Therapy Balls offer optimum support and comfort while providing steady counter-pressure.

 

  • Benefits
  • Great for hard-to-reach areas of the pelvis, hip, middle and lower back, neck shoulders and chest.
Shop

Rad Roller

PB Elite Soft Molded Foam Rollers

Contoured design produces a true release in hard-to-reach places.

 

  • Ideal to use in the mid-back, hip flexors, glutes, hamstrings, and arches in the feet
  • Helps release stiffness and increase range of motion
  • Compact, portable, and easy to use
  • Measures 6.5″ Long x 2.5″ High
Shop

PB Elite Soft Molded Foam Rollers

PB Elite Soft Molded Foam Rollers

PB Elite Soft Molded Foam Rollers provide the same durability as the PB Elite Molded Foam Rollers but are softer and not as dense.

  • Perfect for people who are just starting out with foam rolling.
  • Use for self-myofascial release, alignment and to help increase mobility and flexibility.
  • PB Elite Soft Molded Foam Rollers will not break down like traditional foam rollers.
  • Instructional CD-ROM included.
Shop

PB Elite Molded Foam Rollers

PB Elite Molded Foam Rollers

PB Elite Molded Foam Rollers do not contain cells making them last three times longer than traditional, celled, white foam rollers.

Benefits/Uses

  • Use round rollers for stability exercises and myofascial release and alignment.
  • Use half round rollers for balance and stabilization training.
  • The foam rollers improve alignment and hip mobility while increasing core flexibility.
  • PB Elite Molded Foam Rollers can also be used for Pilates, yoga, massage therapy and physical therapy.
  • Download the Foam Roller Exercise Sheet
  • Watch the included Foam Roller Instructional Video
Shop

Correct Toes

Align.

Align toes and improve balance and stability.

Similar to braces impacting the alignment of teeth, Correct Toes slowly and progressively change foot architecture. Structural changes create a wider base of support, improving balance, proprioception, gait and posture.

Strengthen.

Strengthen muscles throughout the foot and lower leg.

Accompanied by naturally-shaped footwear, Correct Toes encourage the foot to move, flex and bend. As muscles strengthen, the foot is able to support itself, eliminating the need for artificial arch support and orthotics.

Restore.

Restore foot function and relieve foot pain.

Correct Toes is a foot health tool that can be used to restore normal and natural foot and toe function. Foot pain and problems can be resolved when the toes are realigned in the way that nature intended.

Click Here: SIZING, FAQsFOOT HELP

 

Shop

Barefoot Science

BAREFOOTSCIENCE

Pain Relief From The Ground Up

Your feet are more important than you think. Barefoot Science is the world’s first in-shoe non-orthotic strengthening system, which provides a progressive solution for foot, leg, knee, hip, back, and shoulder pain.

People from all walks of life love Barefoot Science.  From pro and Olympic-athletes to ER Nurses to Special forces military personnel, to a million and a half ordinary people looking to enjoy pain-free mobility, Barefoot Science customers agree: Barefoot Science insoles relieved pain and improved athletic performance!

Shop

NABOSO Proprioceptive Insoles

For the first time ever it is now possible to bring the power of barefoot science and plantar proprioceptive stimulation to all footwear – regardless of support, cushion or heel toe drop.

Introducing Naboso Insoles by Naboso Barefoot Technology. Get ready to experience what it truly means to move from the ground up with the first-ever small nerve proprioceptive insole to hit the footwear industry.

Did you know that the skin on the bottom of the foot plays a critical role in balance, posture, motor control and human locomotion? Did you also know that all footwear – including minimal footwear – to some degree blocks the necessary stimulation of these plantar proprioceptors? The result is a delay in the nervous system which can contribute to joint pain, compensations, loss of balance and inefficient movement patterns.

Developed by Podiatrist and Human Movement Specialist Dr Emily Splichal, Naboso Insoles are designed to uniquely stimulate the nerves in the bottom of the feet. Naboso Insoles are backed by surface science and texture research – and have been shown to not only improve balance but also positively impact gait patterns, ankle proprioception and force production in athletes.

Texture Insoles in Dancers Shoes | Texture Insoles Alter Gait Asymmetry |
Texture Insoles Effect Ankle Discrimination
 | Textured Insoles Reduce Prefrontal Activity in Gait

Naboso Insoles carry the reputation of Dr Splichal who has dedicated her medical career to researching human movement and barefoot science. Are you ready to experience the power of the foot and enhanced proprioceptive stimulation with Naboso Insoles?

PLEASE NOTE: The Naboso Insoles measure 3mm in thickness with a 1mm EVA base and 2mm Naboso Technology top layer. This is an insole providing proprioceptive and neuromuscular stimulation – it is not an orthotic providing biomechanical control.

SIZING CHART:

Shop

NABOSO Training Mat

Introducing the first-ever barefoot training mat specifically designed to stimulate the small nerve proprioceptors in the bottom of the feet and palms of the hands. From fitness to rehab and performance the Naboso Training Mat is the ideal way to stay grounded and connected through the feet during all movements and exercises.

When it comes to controlling our posture and achieving optimal alignment the surfaces we train on matter! Did you know that many training mats actually de-activate your feet?

Numerous research studies have demonstrated that the thickness and material used in many current training and yoga mats actually blocks the proprioceptors in the feet and hands. This translates to decreased stability and neuro-feedback during exercise.

The unique, patent-pending material used in the Naboso Training Mat is based on texture research and surface science which means it matches the way the body’s nervous system actually works. Users will notice an improvement in postural control, stability and strength.

Measuring 72″ x 24″ x 5mm and weighing 4lbs the Naboso Training Mat is designed to lightweight and travel-friendly enabling you to bring your ideal barefoot training surface with you.

Shop

Gray Cook Band

Gray Cook Band

The Gray Cook Band is an all purpose exercise band than can be used for chops, lifts, presses, PNF patterns and more.

  • 5′ band stretches up to three times it’s length for variable resistance.
  • Sliding foam pads for easy, comfortable grip.
  • Nylon loop at each end of the Gray Cook Band allows attachment to a door or use with a therapist.
Shop

Gray Cook Cable Bar

Gray Cook Cable Bar

Attach to your Functional Trainer or cable column for limitless exercises.

  • Use for chops, lifts, presses, core stability exercises, etc.
  • 4′ long bar with foam exterior for easy grip.
  • Includes instructional DVD by Gray Cook.
Shop

Stackable Steps

Stackable Steps

Durable, safe and economical Stackable Fitness Steps stack easily into grooves for storage and added heights.

Stackable Step Features:

  • High-density poly steps for aerobics, plyometrics and sport specific training.
  • Safety features include rounded corners and non-slip bottom.
  • Priced for home use but durable enough for schools, clinics and health clubs.
  • Steps stack easily into grooves for storage and added heights.
  • Lifetime warranty.
  • 225 lb. weight limit.
  • Available in 4″ or 6″ height.
  • Includes the Stackable Step Exercise Sheet.
Shop

Tri-Stretch

Portable, tri-planar stretching, strengthening, and dynamic balance all in one training device for the lower extremity and core.

INSTRUCTIONAL DVD NOW INCLUDED!

  • “TRI-STRETCH -the only portable tri-planar stretching, strengthening, and balance all in one training device-has simplified the complexity of athletic movement to create a three dimensional training environment to functionally and comprehensively stretch and strengthen in all three planes of motion. A must for every athlete who desires to maximize therir performance..” – Gary Gray, Internationally Renowned Physical Therapist, Coach, Trainer, Inventor
  • Functional biomechanical analysis demonstrates that traditional single plane(direction) stretching does not achieve full lengthening of the muscle. Full lengthening only occurs when stretching is performed in all three planes of motion(1- front to back; 2-side to side; 3- rotational) reducing the risk of injury and improving muscle performance.
  • TRI-STRETCH is the only portable stretching device that assists you to stretch in all three of these planes of motion. Through its multi-directional bio-mechanical design, TRI-STRETCH allows interaction of the joints and lengthening of the muscles in all three planes of movement…replicating the exact manner in which they get stretched when you run, walk or exercise providing a portable functional stretching tool for the calf, hamstring, iliotibial band and more.
  • In addition, TRI-STRETCH allows just the right amount of instability to allow for successful dynamic balance and strength training of the lower extremity and core. It provides a greater challenge without risking injury from too much instability and it has the ability to challenge the lower extremity and core in the sagittal, frontal and tranverse planes. Its unique biomechanical design also allows pre-positioning of the joints to provide hundreds of possible training positions. THE RESULT: advanced training possibilities for all of your training needs from ankle strengthening to ACL programs.

Read the Articles by Mary Repking, PT, CSCS
Functional Flexibility 
Biomechanically Based Dynamic Balance and Strength Training 
GOLF: IMPROVING PERFORMANCE WITH THE “X” FACTOR

Shop

Mini Exercise Bands (Mini-Bands)

Mini Exercise Bands (Mini-Bands)

Mini Exercise Bands are 9″ L x 2″ W. Use them for lateral steps, leg extensions and shoulder stabilization exercises

NEW! XL Bands are 12″ L x 2″ W and allow for extra versatility in your workout.

Monster Band is 20″ L x 2 W. Use it for monster walks or for people over 6’2″

Benefits/Uses

  • Mini-Bands can be used anywhere – on the field, at home, in the clinic or gym, or even when traveling.
  • Effective for both upper and lower body training.
  • By using resistance bands for dynamic warmup, you can target the hip and shoulder complexes.
  • When used in conjunction with other exercises these band sequences can help activate the core as well as prime movers, synergists and stabilizers in the hip and shoulder area.
Shop

Superbands

Mini Exercise Bands (Mini-Bands)

Superbands are thick, extra-strong resistance training bands designed for heavy-duty use.

Superbands are extremely effective for both upper and lower body training and can be used for a variety of strength, speed, flexibility and rehabilitation exercises. Superbands are extra-strong, long (40″) resistance bands designed for heavy duty use. They are 3/16″ thick and come in twelve levels of resistance.

The bands are great for assisted chin-ups and dips and for developing lateral speed and forward acceleration via various walk, shuffle, lunge and run-in-place exercises. During weightlifting, Superbands can be used to overload the bar and add tension to exercises like the bench press, squat and dead lift.

Shop

Precision Nutrition

Precision Nutrition:

World-class nutrition coaches create programs that fit YOUR lifestyle.

Shop

Free 5-Day Nutrition Course For Women

Precision Nutrition Women

Women: Feel like your body is working against you?
Here’s how to get fit, eat better, and fix your metabolism.

Sign up for this FREE 5-day course and you’ll learn:

  • Exactly what foods to eat, with recipes
  • A 6-week, simple-to-follow exercise plan just for women
  • 3 fitness tricks to reduce your exercise time and get results faster
  • 5 eating lessons you must follow to lose weight and control hunger
  • A supplement guide outlining which ones might be right for you, if any
  • 10 tips for how to stick to it, even if you lose motivation
Shop

Self-Guided Nutrition Program: The Precision Nutrition System

Self-Guided Nutrition Program

The Precision Nutrition System

By John Berardi, Ph.D.

The nutrition course used exclusively by our clients to build healthy, lean, high-performance physiques in record time: Precision Nutrition 4.0.

In this latest version, we’re launching the most comprehensive practical nutrition program available anywhere. It’s the culmination of 13 years work in the field of nutrition research and coaching.

Over that time, we’ve helped by last count over 200,000 members transform their bodies through nutrition, and we’ve developed a step-by-step method of guiding new clients to goals they never thought they could achieve.
That method starts here, with a series of questions, and below I’ll share those questions with you. If you want to build a better body, ask yourself each one, and answer with complete honesty.
Read on …

 

Precision Nutrition 4.0 contains everything you need to get the body you want.

 

  • Teaches you how to eat for your goal and your body. We teach you how to develop a custom nutrition plan unique to your physiology.
  • Written in plain English. We make advanced nutrition research easy to understand – and easy to use, right away.
  • 1 year of 24/7 online support on our private member forum. You’ll need help, and with PN you get it – from our expert coaches and nearly 180,000 fellow members from around the world.
  • 1 year membership to our online library of articles, e-books and software. Access member resources and thousands of pages covering every conceivable fitness and nutrition topic in the Member Zone.
  • Includes more than 25 goal-specific exercise programs by world-class coaches. We had the top coaches in the world develop exercise programs specifically for Precision Nutrition members.
  • Results 100% guaranteed. We put our money where our mouth is. If PN doesn’t work for you, we’ll not only give your money back, we’ll buy you another book of your choosing!
  • Special offer for Gourmet Nutrition V2. Good, healthy food can be delicious, and in Gourmet Nutrition we show you how.
Shop

Gourmet Nutrition Cookbook

From the creators of Precision Nutrition comes a cookbook for people who love to eat great food, but hate that after-dinner guilt.  For those who love to eat with style, but hate to look “indulgent.”  For those who love to entertain, but want to do it right.

Enter Gourmet Nutrition: The Cookbook for the Fit Food Lover.

We’ve taken the healthiest ingredients and whipped them into nearly 300 pages of delicious culinary creations that you can serve with confidence to the most discerning foodie – or the most nitpicky nutritionist.  We’ve included detailed cooking instructions and ideas for improvisation.  And we’ve even photographed every recipe in beautiful color to show you just how appetizing healthy food can be.

Gourmet Nutrition is the cookbook that’s as friendly to your body as it is to your taste buds, and it’s equally at home on your kitchen counter and your coffee table.  Pick it up, read it through, and try it out – we know you’ll love it!

Shop

You Are What You Eat

CHEK Institute You Are What You Eat

Your Are What You Eat

Presented by Paul Chek

8 Audio CDs and 1 CD-ROM with e-manual in PDF format

This informal discussion with Paul Chek highlights issues to consider when selecting the foods we consume. As Paul points out, our bodies replace millions of cells each day, as our tissues turn over continually. These new cells are made out of the building blocks that come from our food and drink. Do you want your bones, muscles, eyes and hair to be made from low quality fast food or nutritious organic produce?

Paul talks about these ideas and more in this informative and entertaining audio program. He discusses research, uncovers controversies and provides suggestions on the following areas:

  • Organic vs. commercially raised foods
  • Cooked food vs. raw food
  • Food processing and food storage
  • Food packaging
  • Genetically modified foods
  • Food irradiation
  • Fiber, colon health and detoxification
  • The pros and cons of grains
  • Alcohol
  • Dairy
  • Animal products, eggs and seafood
  • Fats and oils
  • Sugar
  • Salt
  • Water
  • Microwave ovens

 

The program comes complete with a manual which shows you how to highlight action items for yourself, and has a comprehensive list of references and useful resources.

Testimonials

What an accomplishment ! This audio course is absolutely fantastic. Thank you for doing such a tremendous service in putting this all together in such a magnificent, elegant CD course. It will benefit the lives of literally millions of people.
— William Wolcott, Author of The Metabolic Typing Diet

Shop

Flatten Your Abs Forever

Flatten Your Abs Forever

Flatten Your Abs Forever

Presented by Paul Chek

1 DVD, 120 min (lecture)

Everyone, especially females, dreams of flat abs. But all too often we see little or no result from exercise or dieting – the dreaded pooch remains despite being able to perform hundreds of crunches! So what can be preventing you or your clients from seeing the results you expect to get? In this lecture, Paul Chek will explain the common problems and issues that must be addressed in order to reach the goal of flat abs, including ineffective exercise programming, poor nutritional habits, hormonal imbalances, gynecological and gastro-intestinal disorders and more.

Shop

How to Eat, Move and Be Healthy!

How To Eat Move And Be Healthy

How to Eat, Move and Be Healthy!

By Paul Chek

This best-selling book reveals techniques and secrets previously available only to Paul Chek’s clients and students. In How to Eat, Move and Be Healthy! Chek shares his approach to achieving a healthy, balanced lifestyle while dropping pounds and reshaping your body.This book will help you identify your individual needs and explain how to address issues that may be preventing you from looking and feeling your best. Paul reveals fascinating research and airs controversial topics while providing practical suggestions for achieving peak vitality. How to Eat, Move and Be Healthy! contains a proven four-step program that has helped thousands of people achieve their health and fitness goals.

Shop

The 21-Day Sugar Detox. Bust Sugar and Carb Cravings Naturally

The 21-Day Sugar Detox

Find food FREEDOM!

Bust sugar and carb cravings naturally in just three weeks.

Join the tens of thousands of people who have successfully completed the program – put your nutrition decisions on auto-pilot and finally break the chains from sugar and carbs.

Have you struggled with cravings? Or maybe you find yourself constantly slipping back into bad habits and just can’t seem to get yourself on track?

Do you experience energy spikes and dips throughout the day – especially that 3pm slump?

Are you often tired, lethargic, or experience unexpected changes in your mood?

What about brain fog, cloudy thinking, and trouble sleeping, or even trouble concentrating on the task at-hand?

Have you tried to complete nutrition challenges before but felt overwhelmed, restricted and just plain hungry?!

Does this sound like you?

The problem is that you’ve been fed a big, skim-milk-filled bowl full of lies for the last 10, 20, 30 years – or more!

You’ve been led to fear the exact foods that will not only help you overcome those cravings, but also discover the boost of energy you’ve been searching for, and effortlessly drop excess body fat.

And, what’s more, is that the foods you should be eating to achieve these results taste amazing and will bring joy and pleasure back to your dinner table.

I’ve heard it time and time again from my clients and readers– “I can’t seem to stop wanting sweets and carbs”

or

“I’m just stuck in a rut and need to shake things up and keep myself away from the treats”

but they don’t know HOW to do it.

There are tons of diet plans out there promising rapid and unrealistic results – “lose 10 pounds in a week” or “Just take this powder, potion, or magic shake and your cravings (and bodyfat) will magically disappear!”

I’m not here to give you one more magic plan that doesn’t work.

I’m here to show you exactly the foods your body truly needs and craves, that’ll set you on the path of Food Freedom once and for all…

Freedom from cravings… from the chains of feeling unsure about what to choose – and to help you put your nutrition decisions on autopilot.

Shop

Pete's Paleo 30 Day Gut Healing Kit

Pete's Paleo 30 Day Gut Healing Kit

If you are you looking to heal your gut, our 30 Day Gut Healing Kit is the perfect supplement to an anti-inflammatory diet such as Paleo, GAPS, SCD, SIBO, Body Ecology, etc.

ABOUT THE 30 DAY GUT HEALING KIT

WHAT DOES THE KIT INCLUDE?

Each kit contains:

  • 30 days bone broth in 10 easy-to-store, resealable containers
  • 30 coconut cream chai flavored gelatin gummies for coffee/tea or snacking
  • 30 berry & mint or green tea & ginger flavored gelatin gummies for snacks
  • 15 soup “packs” consisting of dehydrated veggies – just add broth to make into an instant meal
  • Tips & Tricks to help your 30 day gut reboot
  • e-cookbook featuring 25 gut healing recipes by Paleo By Season author, Peter Servold

BONE BROTH

WHAT ARE THE BENEFITS OF BONE BROTH?

Broth is considered to be both a food and a medicine! It’s known to heal the skin, gut, GI tract, aid in digestion or help you beat that cold you’ve been suffering from. Because broth is an extract of connective tissue, it is great for ailments affecting, joints, bones, lungs, muscle and blood. Incorporating bone broth into your established eating patterns can yield tremendous medicinal effects. A cup a day keeps the doctor away!

“Stock contains minerals in a form the body can absorb easily—not just calcium but also magnesium, phosphorus, silicon, sulphur and trace minerals. It contains the broken down material from cartilage and tendons–stuff like chondroitin sulphates and glucosamine, now sold as expensive supplements for arthritis and joint pain.” Sally Fallon, Weston A. Price Foundation

Shop

Pete's Paleo

Pete's Paleo

For those who are short on time, and want great tasting high quality healthy meals.

Buy Pete’s Paleo ready-to-eat Paleo meals!

ABOUT PETE’S PALEO

What distinguishes Pete’s Paleo from other meal delivery services?

Great question! Here’s the deal. Pete is a classically trained chef from Le Cordon Bleu and has worked in the restaurant industry for over 15 years. He is an artist and food is his medium. Given that Pete’s Paleo puts a high importance on using seasonal ingredients, Pete takes pride in ensuring that each time that specific ingredient makes an appearance on our menu during the season, it’s treated differently each time – different spices and cooking methods – so that you’re not bored and everything tastes different each week!

Pete’s Paleo has direct relationships with our farms and ranches. We believe it’s important to know who is responsible for providing the food that we cook for each of you. We are cooking produce that was harvested out of the ground that day (sometimes the day before). Produce at the pinnacle of freshness means more nutrients for you!

And yes of course, all of our meals are completely gluten free, dairy free, soy free and we don’t use sweeteners of any kind (even natural).

Shop

The Brothery

Whether you’re injured, need to heal your gut fast, build muscle, need more natural sources of minerals and electrolytes in your diet, or simply want to drink, sip and cook with some the most nourishing liquid food on the face of the planet, this organic bone broth is the ultimate done-for-you solution.

Creator of The Brothery bone broth and Executive Chef Lance Roll puts his 20-year diverse culinary career and education as a health and nutrition professional into each special batch of bone broth to create the healthiest broth on the face of the planet – which is then quickly frozen and shipped to your door for the ultimate, easy bone broth experience. So now even if you don’t have the time or resources to make your own bone broth, it’s now done for you and shipped anywhere in the continental US.

Each batch of flavorful, nourishing, bone-growing, muscle-building and body and gut-healing organic bone broth from The Brothery is made in small batches using locally-grown, organic produce and free-range, humanely-raised meats and poultry – so you get no harmful hormones or toxins in your nourishing broth.

Shop

Kettle and Fire Organic Bone Broth

All-natural collagen source

Kettle & Fire bone broth is made with bones from organically raised chickens or cattle, then slow simmered for a solid 24 hours with organic vegetables, sea salt and herbs. All that simmer-time extracts insane amounts of protein, not to mention glycine, glucosamine, calcium, magnesium, phosphorus, and potassium. That’s a long list of goodness, all of which your body converts into energy, stronger muscles, and a more effective immune system. Bone broth is also an amazing source of collagen, which is great for your skin, hair, nails and bones.

Shop

Tanka Bar

Tanka Bar

BE TANKA! LIVE LIFE POWERFULLY!


We are Oglala Lakotas on the Pine Ridge Reservation, South Dakota, with a deep commitment to helping the People, the Buffalo and Mother Earth. We look forward to providing you with the very best foods that are sustainably grown by Native American producers, minimally processed with care and respect, to help you feed mind, body and spirit.

To “Be Tanka” means to LIVE LIFE POWERFULLY: In harmony with your spirit and with the earth. We created Tanka products to help you do just that.

Pilamaya (thank you).

Shop

Bone Broth Protein by Ancient Nutrition

Complete Protein – Complete You!

Bone Broth Protein is all-natural, GMO Free, low-carb, low-sugar, dairy free, soy free, grain free, Paleo-friendly and gut-friendly so anyone and everyone can use it.

Bone broth protein is rich in protein, collagen, gelatin, glucosamine, chondroitin and key minerals often missing in the diet. These vital nutrients support a wide range of health benefits and body systems including: Gut And Immune System, Joints And Lean Muscle Mass, Skin, Hair And Nails, Metabolism And A Healthy Weight.

BONE BROTH PROTEIN IS SIMPLE AND EASY! SO WHAT ARE YOU WAITING FOR GET YOUR BROTH ON TODAY!

Bone Broth Protein is loaded with type 2 collagen and also contains vital minerals, including potassium, magnesium, calcium, selenium, glycosaminoglycans (GAGs), hyaluronic acid, glucosamine and chondroitin. It’s high in proline and glutamine– which are amino acids that support the digestive system.

Power Your Recovery, Health and Performance with Bone Broth Protein!

Shop

Precision Nutrition Weight Loss Calculator

Why this new calculator is SO GOOD:

Conventional wisdom states that reducing your intake (or increasing your expenditure) by 500 calories a day should lead to about 1 pound of fat loss per week (500 calories a day x 7 days = 3500 calories a week = 1 pound).

But that conventional wisdom is wrong. The metabolism is adaptive. As you eat less, your metabolism slows, throwing off common assumptions about calorie balance.

This excellent weight loss calculator takes into account the adaptive nature of metabolism and gives more accurate information on how hard you’ll have to work (and how long it may take) to reach your goals.

Shop

Free 5-Day Nutrition Course For Men

Build a better body and get control of your life.
Download this FREE workout and nutrition program for men.

Sign up for this FREE 5-day course and get:

  • A 6-week, strategic workout program exclusively for guys
  • 3 workout tricks to reduce your gym time and get results faster
  • 5 nutrition principles you must follow to lose fat and gain muscle
  • A supplement guide that tells you what to take, if anything at all
  • Exactly what foods to eat, with recipes
  • 10 tips for how to stick to the program, even if you lose motivation
Shop

Precision Nutrition Coaching

Life-changing, research-driven, nutrition coaching. That’s our mission here at Precision Nutrition. We’ve researched and refined the best practices of eating and exercising. And can help you put them to work in your life. Starting today.

Twice a year, our expert super-coaches team up with men and women from all over the world. We coach them personally for 12 months. And help them get healthier and fitter than they’ve ever been. Plus, everything is guaranteed. If you don’t get into the best shape of your life, we give you all your money back. Simple.

PERSONAL
coaching.
Work with an expert coach that will provide guidance and help you stay consistent.

 

100%
guaranteed.

 

We coach you for 12 months. You get in the best shape of your life. Or it’s free.

 

$250,000
in prizes.

 

Each year we give away a quarter of a million dollars in real cash prizes for extra motivation.
Shop

Precision Nutrition Approved Nutritional Supplements

Although we’re a nutrition coaching and certification company, we get a lot of questions about supplements. So, on this page, we’ll outline some of our favorites.

First things first: it’s important to know that we don’t sell supplements here at Precision Nutrition.
However, since a great deal of our time is spent answering questions about them, we created this resource to help you locate some brands we’ve had success with.

Shop

The Digestion Sessions

The Digestion Sessions

The health and function of our body begins from the inside. Perhaps for some this is the missing link, to their immune and skeletal muscular challenges.

25 Experts Team Up to Reveal How You Can Resolve Your Digestive Issues, Including Gas, Bloating, Constipation, Diarrhea, IBS and More FOR GOOD, So You Can Move On with Your Life!

You will have lifetime on-line access that is downloadable. The expert presentations are in multiple format of audio, video, and PDF transcripts, plus bonuses.

Shop

The Thyroid Sessions

The Thyroid Sessions

The energy and hormonal balances of our body is greatly influenced from the health and function of the thyroid. Perhaps for some this is the missing link, to their energy and bodyweight challenges.

Finally Learn the Formula for Healing Your Thyroid from 24 of the World’s Most Renowned Thyroid Experts, So You Can Move on with Your Life!

You will have lifetime on-line access that is downloadable. The expert presentations are in multiple format of audio, video, and PDF transcripts, plus bonuses.

 

Shop

Paleo Summit

Paleo Summit

Animal protein and fats are the preferred resources that help with cell and hormonal integrity for the human body. Modern agriculture and processed foods is abstract to the long history and success of how our nomadic ancestors primarily ate.  Perhaps for some this is the missing link, to their energy, bodyweight, and performance challenges.

Not all Animal Protein and Fat is equal nor should it be feared. Learn from 24 of the leading experts on the topic of Paleo eating, established authors, researchers, educators, medical, and holistic practitioners.

Receive answers to: Exactly which foods are allowed — and not allowed — on a paleo/primal diet? What are the most effective strategies for implementing this way of eating? What’s the best way to transition your family to the paleo lifestyle while keeping food fun for the kids…and the adults? How can you reset your hormonal system and put your body into fat-burning mode? Are the claims made by Paleo proponents always as scientifically sound as we think they are? What is gluten sensitivity and what are its connections to autoimmunity, bone loss, and muscle pain? What are the most effective strategies for troubleshooting the diet for those with digestive disorders? Is there any truth to the claims that the consumption of animal foods causes heart disease and other degenerative diseases? Can endurance athletes perform optimally on a paleo diet? Along with several other questions that you may have.

You will have lifetime on-line access that is downloadable. The expert presentations are in multiple format of audio, video, and PDF transcripts, plus bonuses.

Shop

Real Food Summit

Real Food Summit

The energy, structural integrity, and function of our body is greatly influenced from the health of the food we consume, which we bio-accumulate. Perhaps for some this is the missing link, to their energy, bodyweight, and performance challenges.

Food DOES NOT Have to Be as Complicated as We Make It! Now You Can Learn Exactly How and What to Eat from Some of the Very Best Farmers, Nutritionist, and Researchers on the Planet!

You will have lifetime on-line access that is downloadable. The expert presentations are in multiple format of audio, video, and PDF transcripts, plus bonuses.

Shop

Real Food Conference

Real Food Con

The quality and rate of regeneration abilities of our body often relate to health and performance. What we eat supports the estimated 15-70 trillion cells that make up the human body. Perhaps for some this is the missing link, to their energy, bodyweight, and performance challenges.

Learn from 29 of the world’s boldest, most sought-after natural health authors, researchers, speakers and teachers present real food solutions for accelerated fat loss, reversing aging, and living disease-free…

You will have lifetime on-line access that is downloadable. The expert presentations are in multiple format of audio, video, and PDF transcripts, plus bonuses.

Shop

ATTAINING OPTIMAL HEALTH IN THE 21ST CENTURY

LEARN AT YOUR OWN PACE ONLINE!

 
ATTAINING OPTIMAL HEALTH IN THE 21ST CENTURY

INSTRUCTOR: DAVID J. GETOFF, CCN, CTN, FAAIM

TWENTY-FIVE HOURS OF CLASS

 
UNLIMITED VIEWING! THREE MONTHS TO TAKE THE COURSE

Topics covered: Unhealthy grains; good fats/bad fats; paleo versus vegan diet; vitamins; minerals; herbs; homeopathy; cancer; heart disease; diabetes; detox; depression; antioxidants; enzymes; drinking water; fluoride; chlorine; mold; cholesterol; hormones; vaccinations; root canals; mercury fillings; electromagnetic radiation; cell phones; and much more!

Shop

Farmer's Pal

Farmer's Pal

Connect and support with your local organic farmer and rancher

Farmer’s Pal is a FREE online resource for organic, sustainable, and family farm businesses helping them become more known online.

A comprehensive online directory that categorizes an abundance of organic living websites and information, helping visitors find what they are looking for efficiently. Get Healthy, support your local organic farmer and rancher today!

Shop

Find Real Food

Find Real Food: The WAPF Shopping Guide for the Highest Quality Foods Available

Healthy grocery shopping can be such a challenge with so many brands to choose from and tricky labels that hide harmful ingredients! It’s hard to know what to buy, no matter if you are into Traditional diets, Paleo, Primal, Vegetarian, or GAPS diet. Good quality “Real Food” is at the foundation of every one of them!

In this easy-to-use grocery guide, several thousands of food and beverage products from 30 different categories have been meticulously researched by the Weston A. Price Foundation (WAPF), a not-for-profit organization founded in 1999, dedicated to education, research, and activism on health promoting, traditionally prepared, nutrient-dense, whole foods in the human diet.

Save time and money and improve your health by using this guide, created by nutrition experts who researched which products and brands are best. Each category of food must uphold specific quality standards in order to qualify for the guide.

For example, “Best” rated foods are in their whole form, have no additives, artificial flavors, MSG, or trans-fats. Dairy and beef must come from grassfed or pasture-raised (free-range) cows. Eggs must come from pastured hens that are preferably not fed soy. Veggies and fruit must be organic or biodynamic, preferably local and in season.

Once a user of this app, you become part of the “Find Real Food” community, and can rank or review products listed so you can learn from others’ experiences, and share your own. You can also suggest new foods or brands to be reviewed by the Foundation.

Shop

Foodle

Foodle is nutrition at your fingertips! Find nutrition facts on over 8,500 foods complete with all vitamins and minerals.

How much sugar is in an apple? How much potassium is in a banana? Discover nutrition facts on fruits, vegetables, grains, meats, dairy, seafood, nuts, seeds, spices, herbs and more!

Foodle contains the most complete list of nutrients available in the App Store including vitamins, minerals, amino acids, fats & fatty acids, sterols and more!

HEALTH
Be smart about your diet! Foodle can save foods to the Health app making it easy to see what nutrients your consuming throughout the day from Vitamin A to Zinc.

FOOD JOURNAL
Keep a record of the foods you eat every day! The food journal integrates with the Health app so you can keep track of all your nutrients.

NUTRIENT BROWSER
Discover foods highest in specific vitamins and minerals! The nutrient browser sorts foods by the selected nutrient and food category. Find fruits with the highest amount of potassium or vegetables with the most iron. The combinations are endless!

CATEGORY SELECTOR
Show or hide foods by category such as hiding meats for vegetarians or dairy & eggs for vegans. This feature also lets you hide processed and packaged foods.

FAVORITE FOODS
Create your own list of favorite foods! Use this feature with the nutrient browser to find out which of your favorite foods are highest in specific nutrients such as vitamin A or iron.

SEARCH & UNIT CONVERSIONS
Search for foods like “cooked salmon” or “egg whites” and perform unit conversions using natural language such as “tablespoons to 1/4 cup” or “cups in a gallon”.

Nutrition data is provided by the USDA National SR27 Nutrient Database.

Shop

Precision Nutrition Encyclopedia of Food

Precision Nutrition Food Encyclopedia

Precision Nutrition’s Encyclopedia of Food is a collection of nutrition information and healthy food recipes. New foods and recipes are added regularly, so make sure to sign up for updates!

Shop

Vital Choice

Vital Choice

Vital Choice is a trusted source for fast home delivery of the world’s finest wild seafood and organic fare, harvested from healthy, well-managed wild fisheries and farms.

We back that claim with our 100% Guarantee … if you’re not delighted, we’ll gladly replace or refund your purchase!

Leading health and wellness experts endorse Vital Choice as a leading source of pure, healthful, sustainable foods of exceptional quality … including our pioneering omega-3 wild Alaskan salmon oil supplements of rare “whole food” character.

We capture the fresh-caught quality of fine, sustainably harvested Alaskan salmon and other Alaskan and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.

The fisheries that supply most of our seafood are certified sustainable by MSC (look for their blue logo) or the State of Alaska, or are widely considered sustainable.

And to further support lives of health and sustainability, Vital Choice offers selected Organic, Natural, and Kosher foods, picked for their superior nutritional and culinary qualities.


The Vital Choice Advantage
Our overriding mission is to provide the highest quality, sustainably produced foods, and thereby promote our customers’ health and well-being.

Shop

U.S. Wellness Meats

US Wellness Meats

Founded by lifelong farmer John Wood, U.S. Wellness Meats grew out of John’s realization that there was a unique way of raising cattle for a growing niche of U.S. consumers who were beginning to understand the health benefits of CLA and omega-3s from free-range meat.

A fifth-generation farmer, John was used to thinking like his ancestors and his neighbors when it came to raising animals. In a nutshell, this old method meant growing the animal on pasture, feeding them grain in confinement for the final four months, and then selling them off to a big animal processor when it was time for them to be harvested. But with a little experimentation, he discovered the old method might not be the only method. In 1997, 1998 and 1999, John raised animals on a 100% forage diet and had the proof he needed: there was another way to get tender and exquisite-tasting beef, lamb, bison, goat and dairy products.

One of the key secrets of the new model? Keeping the best quality forage in front of animals on a daily basis with a rotation grazing sequence. This traditional method mimics how buffalo grazed in North America for centuries, and it is the critical difference between 21st-century grass-fed and the old 1950’s model.

Shop

THRIVE Market

Healthy and Affordable:

3000+Healthy Products. 400+Trusted Brands. 25-50% Below Retail Price!

Healthy Planet – Healthy Communities – Healthy You

Thrive Market is an online shopping club on a mission to make healthy living easy and affordable for everyone. Thrive Market members can buy the best-selling healthy foods and natural, wholesome products in everyday sizes, always 25-50% retail prices, delivered right to their door. And for every paid membership, Thrive Market donates a free membership to a family in need.

Shop By Your Values: Organic, GMO-Free, Paleo, Gluten-Free, Raw, Vegan

Shop

THORNE RESEARCH: Sports Performance

The line of EXOS Performance Nutrition branded products has been discontinued and rebranded under one of the most respected supplement companies in the world, the Thorne Research line of products. These are the same great products as before — just with a different label.

EXOS Fuel to Thorne Sports Performance

 

Power Your Recovery, Health and Performance with THORNE RESEARCH: Sports Performance!

 

Shop

EXOS Fuel Lab Testing by WellnessFX

EXOS Fuel partnered with WellnessFX, the leader in direct-to-consumer lab testing, to create a series of lab testing packages to monitor and measure your body’s potential to perform. Analyzing the physiological markers in your blood is a fast and effective way to create your own benchmarks and measure the impact of the lifestyle and nutrition changes you’re making to reach your goals. The more you know about your body from the inside out, the more you can fine-tune your performance strategy.

Power Your Recovery, Health and Performance with EXOS Fuel Labs!

Shop

WellnessFX BASELINE: Improve What You Can Measure

Our flagship Baseline package empowers you to understand and improve your underlying health by combining advanced biomarker analysis with an intuitive health dashboard to track your results. Include a 20-minute nutritionist consultation for personalized recommendations you can implement immediately.

Notable Markers

Vitamin D:

Over 50% of people are deficient in vitamin D, which can hinder calcium absorption, compromise the immune system and increase the risk for chronic diseases such as heart disease and cancer.

HbA1c:

Considered one of the best indicators for pre-diabetes, HbA1c measures your average blood sugar over the last few months, instead of the last few days.

ApoB:

Apolipoprotein B is the protein in bad LDL cholesterol that helps particles bind to and clog blood vessels. Apo B increases this clogging, so your Apo B level may be a better indicator of cardiovascular risk than even LDL cholesterol.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX PREMIUM: The Deluxe Deep Dive

WellnessFX Premium, our most comprehensive and exclusive diagnostic package yet, gives you VIP-level access to every biomarker we offer, including Performance, Advanced Heart Health, Advanced Thyroid, Omegas, systemic inflammation, and male/female complete reproductive health hormones.* Add a 40-minute consultation with a certified physician for an in-depth assessment of what’s happening inside your body, including concierge-level recommendations for optimizing your unique biochemistry.

Notable Markers

Omega-3 Fatty Acids:

Higher levels of omega-3s are reported to reduce the risk of cardiovascular disease, rheumatoid arthritis, diabetes, and depression.

Free T4:

Going beyond TSH, this test indicates abnormal levels of free thyroxine in the bloodstream, which can have a negative effect on the body’s function.

Fibrinogen:

A protein produced by the liver, fibrinogen helps stop bleeding by promoting clotting in the blood. However, increased levels of fibrinogen can indicate inflammation and an increased risk of cardiovascular disease.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX WOMEN'S HEALTH: Take Charge Of Your Health

For the first time ever, take control of your reproductive health with an in-depth look at your reproductive hormone and nutrient levels. This extensive package of women’s health biomarkers is available outside of a doctor’s office for less than you’d pay at a specialty clinic. Not ready for baby? Healthy hormone levels lead to optimum sleep, energy, mood, longevity, and more.

Notable Markers

Progesterone:

Progesterone is primarily a female sex hormone that, like other hormones, influences mood, fertility, and metabolism.

Folate:

This is an essential vitamin in the production of many cells, including red and white blood cells. Healthy folate levels support nerve function, bone and brain health, and helps prevent serious birth defects of the spinal cord and brain.

Ferritin:

Ferritin is an important protein that binds to iron before its used to make new red blood cells. The amount of ferritin in the blood shows how much iron is stored in the body; too much is a sign of inflammation and disease, too little suggest iron deficiency.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX ADVANCED HEART HEALTH: Assess Your Cardiovascular Health

We now offer an even deeper look into your overall heart health: Our new Advanced Heart Health specialty package. This comprehensive deep dive includes Cardio IQ™ Lipoprotein Profile and a series of advanced lipid and inflammatory diagnostics. Not only will you see all particle sizes and counts, but you’ll get a basic overview of other cardiovascular health indicators including fatty acids, inflammation, and more.

Why is this important?

Knowing total LDL only shows part of the picture. When it comes to cardiovascular risk, higher numbers of smaller, more dense particles increase your cardiovascular risk, compared to lower numbers of larger, less dense particles. Therefore, those with patterns of higher counts of smaller particles have a more concerning lipoprotein profile than those with less particles with greater size.

Notable Markers

Cardio IQ™ Lipoprotein Profile:

This panel identifies various lipid particle numbers and sizes through ion mobility fractionation. Ion mobility offers the only direct measurement of lipoprotein particle size and number.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX E-CHECKUP: Take Control Of Your Health

Take control of your health with our basic e-Checkup package, which includes 25+ biomarkers measuring cholesterol, complete blood count, organ function, thyroid, and more. A physician will review your lab results and notify you of any critical values. No appointment necessary. No waiting rooms. No referrals or co-pays required.

Notable Markers

Glucose:

A blood glucose test measures the amount of glucose, or sugar, in the blood. While glucose is the primary source of the body’s energy, chronically elevated levels can lead to diabetes and cardiovascular disease.

TSH (thyroid-stimulating hormone):

The most common and officially recognized test to evaluate your thyroid. This overall measure of thyroid stimulation measures imbalances that could affect metabolism, weight, mood and temperature control.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX PERFORMANCE: Maximize Your Athletic Performance

If you want to take your health and performance to the next level, you need to equip yourself with the right information. WellnessFX Performance builds on our Baseline assessment by adding biomarkers for performance hormones, advanced nutrients, and metabolism. Depending on your location, you may also choose to include a 40-minute consultation with a certified physician to formulate a highly customized plan for improvement.

Notable Markers

Testosterone:

Testosterone deficiency has numerous effects on muscle growth, fat storage, mood and libido.

Magnesium:

Magnesium is required for muscle contraction, energy use, protein production, enzyme function and bone strength, but is not made by the body itself.

Folate:

Folate deficiency can hinder cellular and tissue development and can affect several aspects of performance, like decreased energy.

IGF-1:

IGF-1 encourages the body to build muscle and burn fat. It plays a key role in promoting and maintaining muscle mass and brain function.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX ADVANCED THYROID: Perform Your Best

Over 10% of the U.S. population will have a thyroid condition at some point in their lifetime. Of those with thyroid disease, 60% are unaware that they have it. Thyroid imbalances are traditionally difficult to identify and diagnose, so WellnessFX has addressed this growing need. This product will help identify and improve thyroid challenges, especially for women. The information you learn here can put you on track to higher energy, better sleep, and better weight management.

Notable Markers

T3 & T4:

These are essential to metabolism and are both heavily influenced by iodine. They allow you to analyze and modify your body’s efficiency in regulating energy, enabling you to enhance weight loss and decrease weight gain.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

WellnessFX OMEGAS: Optimize Your Omega Ratios

Optimal levels of omega fatty acids have been shown to reduce the risk of cardiovascular disease, cancer, dementia, and many other inflammatory diseases.

Measure your cardio-protective omegas with the all-NEW Omega Diagnostics. This option measures your fatty acid levels, identifies the percentage of EPA, DHA, and arachidonic acid, and calculates ratios that can help determine the severity of any imbalance.

Notable Markers

Omega-3 Fatty Acid:

Higher levels of omega-3—especially EPA and DHA— are reported to correlate with reduced risk for cardiovascular disease, rheumatoid arthritis, diabetes, and depression.

Arachidonic Acid:

The ratio of arachidonic acid to omega-3s, can help determine the level of inflammation in the body.

Power Your Recovery, Health and Performance with WellnessFX Labs!

Shop

Origins Nutrition

Origins Nutrition; where science and nature come together to provide realistic, evidence-based solutions to healthy eating and weight management. Offering nutrition and wellness consulting, meal planning for restaurants and travel, digestive troubleshooting, and much more. To help fulfill our shared vision and sense of responsibility to upgrade lives, we offer 10 – 20% savings on our services when combined.

Shop